Marketing Course of Study

Description

The purpose of the Marketing Education instructional program is to prepare students for advancement in marketing and management careers and future studies in community and technical colleges or four-year colleges or universities. Marketing is a vast and diverse discipline. It encompasses activities within production, as well as aspects of consumption. It is as specific as procedures for inventory control and, at the same time, as general as the creativity needed in effective promotion. The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, problem solving, psychology, and critical thinking are found throughout the curriculum.

Based upon the National Marketing Education Standards and the National Curriculum Framework, courses in Marketing Education provide students with essential skills necessary to succeed in the workplace. The basic skills of reading, writing, and mathematics are an integral part of the Marketing Education curriculum. Skills in academic and technical areas are combined with the use of technology to provide students the foundation our business and industry leaders demand. Emphasis is placed on the development of competence in marketing functions and foundations, economic foundations, and human resource foundations to create a well-rounded education, enabling students to pursue further education in their chosen marketing career.

Design

The scope and sequence of Marketing Education includes varied program offerings for students. Students may enter the program and progress through the curriculum in one of four areas of study:

Marketing Technologies
Sales and Technical Service
Business Management and Small Business Entrepreneurship
Business Administration

Work-based learning strategies should be practiced throughout the Marketing Education curriculum.

Opportunities to develop and apply leadership, social, civic, and career-technical skills in Marketing Education for students. As an integral part of the instructional program, students engage in performance activities to demonstrate their mastery of knowledge to business and industry leaders. These organized activities help to interpret the Marketing Education program to the business community, parents, and local farmers.

Marketing

This class is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. The course, which focuses on the National Marketing Education Standards and the National Curriculum Framework, emphasizes the foundations of business, management, and entrepreneurship; economics; professional development; and communication and interpersonal skills. Included in these foundations are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management, and product/ service management. Skills in communications, mathematics, and psychology are reinforced in this course. Work-based learning strategies appropriate for this course include job shadowing, paid/unpaid internships, school-based enterprises, field trips, and/or cooperative education. Marketing simulations, projects, teamwork, leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Marketing Advanced Studies

This is a culminating class for more senior students who are career-focused in marketing technologies; sales and technical services; business management and small business/entrepreneurship; business administration. The two components of the course include, producing a product and delivering a presentation. Students demonstrate the ability to use content and apply knowledge to real-world situations in a career major. In addition, they will also demonstrate the ability to write, speak, apply knowledge, problem solve, and use life skills such as time management, planning, follow through, and organization. Students work under the guidance of a teacher facilitator in collaboration with community members, business representatives, and other personnel. Simulations, projects, teamwork, leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Marketing Management

This class is designed to continue the foundations covered in Marketing. Topics of study include recruiting, training and evaluating peers; information management; purchasing; pricing; ethics; sales management; and financing. Skills in math, human relations, communications, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course are community-based enterprises, cooperative education, paid/unpaid internships, and apprenticeships. Marketing simulations, projects, teamwork, leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.

Marketing Technology and Media

This class is designed to couple the marketing and economic skills students have mastered with the latest technology in marketing sales, mass media, research, and customer service presentation techniques. Emphasis is placed on creating a professional, polished approach to marketing products and services. Skills in technical writing, communications, mathematics, and application of current computer software are reinforced in this course.

Principles of Business and Finance

This class introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and management, marketing basics, and significance of business financial and risk management.

Small Business Entrepreneurship

This class introduces students to the rewards and risks of owning or operating a business enterprise. Emphasis is placed on the mastery of skills needed to plan, organize, manage, and finance a small business. Skills in communication, technical writing, mathematics, research, and problem solving are reinforced as each student prepares his/her own business plan.

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